SLF Motion

UX / UI Design
Branding
Packaging

I recently had the pleasure of collaborating with SFL Motion to refresh their oversized pulley wheels, focusing on revamping the packaging, branding, and user interface. The new packaging design is sleek and modern, complemented by a distinctive identity system for each model, enhancing brand cohesion and market presence. Additionally, the user interface has been overhauled for a more intuitive and engaging customer experience. This comprehensive redesign not only elevates SFL Motion's product offerings but also sets a new standard in the custom bike industry, marrying aesthetics with functionality for an unparalleled user journey.