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UX / UI Design

As the Digital Creative Director, I spearheaded a strategy that combined insights and planning to tailor messaging for our customer personas, aiming to drive adoption of the SAAS model—a primary marketing goal. Our campaigns highlighted key enhancements, including a grower portal application, to encourage the switch. This approach led to a successful migration of customers to the SAAS model and expanded the Agvance platform's user base.

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