The arrival of Web 3.0, which will be driven by blockchain technology and the metaverse, will transform how we do business online—but with a simple strategy in place, businesses can reap huge rewards from this new digital economy.
A dependable foundation is key to the success of any website project, no matter its size. That’s why you should start your user experience design journey with a planning phase.
This phase gives internal and external stakeholders a chance to agree on the goals and objectives of your website build or optimization project and make sure that everyone agrees on what success looks like.
It is essential to comprehend how your current website functions before making any changes. Are users engaging with your website and completing the intended actions? Is the content still pertinent to your users, your solutions, and your brand?
If you are starting from scratch, we suggest setting some time aside to go through each page of your current website. While doing so, mark whether these pages should be kept or removed from the new site. If a page is marked ‘keep,’ it does not need to be transferred verbatim - this means that the page content/direction is generally headed in the right direction but could use some improvement.
Putting together a cohesive design is one of the best parts of the user experience process. This is where you are giving a distinctive look and feel to your site. To create a design that is on brand and engages the user, we focus on the usability and functionality of the wireframed page(s).
When the site is in a good place, we take key stakeholders on a tour of the layout, sharing why we chose what we did in terms of how the site would work. To prevent your website design from Frankensteining (e.g., combining two or more design concepts into one, non-cohesive template), I recommend sticking to one design concept at a time.
04. Development & Launch
Once we're in a good place we stage your site and content before publishing it to production. This allows stakeholders to do some final reviewing of everything to ensure the user experience of the new site and branding align.
If something feels off or you’re confused by the way the website is working, chances are your visitors will be too. This gives us time for final UX changes based on findings and then you’ll be set to publish.
05. Testing the Usability
The purpose of usability testing is to determine the user experience of your product or website in an unbiased, accurate, and direct way. You can resolve most of your team's internal debates by testing the usability of your product or website on a sample of actual users who are detached from the emotional investment you have put into creating and designing it.