MTJ – Rebrand
Mission Taco started as a neighborhood taco joint but has since expanded to numerous locations in the St. Louis area and beyond, with even more growth on the horizon. To maintain their notable culture while achieving consistent brand identity—they partnered with us!
The development of a new logo identity and detailed guidelines created a consistent brand presence while allowing for individual flair to come through in touchpoints such as the website, apparel, etc. Our process started with a full audit of existing collateral, brand assets, and website content. This allowed us to identify opportunities for improvement and develop a strategy that would effectively communicate the brand’s values. We developed the new logo identity by combining elements from both the previous version and the organization’s mission statement: